Sony X Logo

Ultimate brightness and contrast with Mini LED

Sony X95J 4K ULTRA HD TV with XR processing

Sony X95K Ultra HD Mini LED HDR Television With XR Processing

Witness the evolution of TV technology on a precisely Controlled Mini LED display, powered by the intelligent Cognitive Processor XR™. Driven by the XR Backlight Master Drive, Thousands of tiny, high-density Mini LEDs in precisely controlled zones create unprecedented dynamic range that makes your content burst to life with deep blacks, natural colors, and phenomenal brightness.

Sony XR95K Mini LED 4K Ultra HD TV with  Cognitive Processor XR

Sony X95K Mini LED 4K Ultra HD TV's

  • 65-inch #XR65X95K
  • 75-inch #XR75X95K
  • 85-inch #XR85X95K

  • Sony  X95K Full Array Mini LED Front Angle

    Sony X95K Full Array Mini LED Front Angle

  • Sony X95K Full Array Mini LED Front right

    Sony X95K Full Array Mini LED Front right

  • Sony  X95K Full Array Mini LED Side Angle

    Sony X95K Full Array Mini LED Side Angle

  • Sony X95K Full Array Mini LED Back Angle

    Sony X95K Full Array Mini LED Back right Angle

  • Sony X95K Full Array Mini LED Rear

    Sony X95K Full Array Mini LED Rear

Sony 4K HDR Processor XR

Next generation picture and sound with Cognitive Intelligence

See how real your entertainment becomes and experience immersive depth and lifelike picture quality, powered by Sony's intelligent Cognitive Processor XR™. Revolutionary TV processing technology delivers enhanced contrast with detailed blacks and natural colors. Hundreds of thousands of individual elements are processed and remastered in the blink of an eye, boosting color, contrast, and clarity, bringing astounding realism to your content.

Backlight Master Drive and XR Contrast Booster 15

Incredible Realism with intense contrast and brightness

Experience unprecedented dynamic range with deep blacks you can feel. Powered by Cognitive Processor XR™, our unique XR Backlight Master Drive utilizes an advancedlocal dimming algorithm to control thousands of Mini LEDs with absolute precision, Further enhanced by XR Contrast Booster 15, the backlight is focused for maximum brightness creating scenes rich in dazzling highlights with deep, detailed blacks and natural colors.

XR Triluminous Pro

A wide color spectrum for real-world shades and hues.

See colors that are natural and beautiful to the human eye. The Cognitive Processor XR™ enables sony BRAVIA XR™ TVs to acess billions of accurate colors and reproduce each shade with the subtle differences seen i the real world. XR Triluminous™ Pro further enhances the range of hues and saturations allowing for extremely precise details within textures and ensuring skin tones look completely natural -- with the same accuracy as the human eye.

Google TV

The entertainment you love. With Help From Google.

See 700,000+ Movies and TV episodes, plus live TV, all in one place. Google TV™ brings your favorite content from across your apps and subscriptions and organizes them just for you. Searching is easy -- just ask Google. Try saying, "Hey Google, find action movies" to search across your favorite apps.


Bring the Cinematic experience home, enjoy included movies with BRAVIA CORE™

With the BRAVIA CORE™ app, enjoy the latest Sony Pictures Entertainment (SPE) titles and the largest IMAX Enhanced collection. Use the included credits to choose from hundreds of the latest release movies to redeem. In addition, you're subscribed to an amazing selection of movies to stream anytime and as many times as you like. BRAVIA CORE is the first in the industry to feature Pure Stream™ technology, achieving near lossless 4K UHD Blu-ray equivalent quality with streaming up to 80mbps delivering stunning visuals and expressive sound quality.

Dolby Vision and Atmos

Enjoy Immersive and engaging cinematic content as the Creator intended

See your favorite content the way it was always meant to be watched with a range of technologies that preserve the creator's intent. Dolby Vision™ brings scenes to life with striking highlights, deeper blacks, and vibrant colors. IMAX Enhanced™ content brings the immersion into the home with digitally remastered movies that provide full screen picture and more powerful sound -- just as the creator intended. Netflix Adaptive Calibrated mode allow you to enjoy Netflix original content in originalstudio picture quality by working together with the ambient light optimization feature of BRAVIA XR TVs to immerse you in your favorite shows by optimizing the picture brightness based on your room lighting conditions. BRAVIA CORE Calibrated Mode automatically adjusts to the optimal picture settings to create a truly exceptional at-home movie viewing experience.