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Explore the world with precise 4K HDR picture

Sony X90J 85 XR processing 4K ULTRA HD TV

Sony X90J Ultra HD 4K HDR Television With XR Processing

Everything you watch becomes more detailed and immersive with ture-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. Feel the intensity of the sun and experience all the stars of the night sky with Full Array LED and XR Contrast booster 5.

Sony XR90JH LED 4K Ultra HD TV with  Cognitive Processor XR

Sony LED 4K Ultra HD TV's

  • 50-inch #XR50X90J
  • 55-inch #XR55X90J
  • 65-inch #XR65X90J
  • 75-inch #XR75X90J

  • Sony  X90J Full Array LED Front Angle

    Sony X90J Full Array LED Front Angle

  • Sony X90J Full Array LED Front right

    Sony X90J Full Array LED Front right

  • Sony  X90J Full Array LED Side Angle

    Sony X90J Full Array LED Side Angle

  • Sony X90J Full Array LED Back Angle

    Sony X90J Full Array LED Back right Angle

  • Sony X90J Full Array LED Rear

    Sony X90J Full Array LED Rear

Sony 4K HDR Processor XR

4K Processor X1

Enjoy Deep, natural, beautiful pictures from any angle with minimal light reflection. Our revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology delivers ultra-realistic pictures full of lifelike contrast.

Sony XR Triluminous Pro

XR color with Triluminous Pro

See colors that are natural and beautiful to the human eye. Powered by the Cognitive Processor XR enables our unique Triluminous Pro display to acess a wider palette and reproduce each color with the subtle differences seen in the real world. With Extended hue and saturation, vivid shades, and realistic texture can be seen in the flowers, even pale colors look realistic.

Sony XR Contrast Booster 5

XR Contrast Booster 5

Feel breathtaking contrast, just as in real life. Our Cognitive Processor XR cross-analyzes data, enhancing picture quality in the same way that the human eye focuses for real life color and depth. With XR Contrast Booster, bright areas are brighter and dark areas darker -- no more details overwhelmed by shadow or lost in blown-out highlights. By precisely balancing light output across the screen, dimming some areas and boosting others, XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow. As bright areas are brighter and dark areas darker, scenes look more real with extra depth and detail.

Sony HDR and Dolby Vision

XR HDR Remaster

With XR HDR Remaster, this TV can detect each object on the screen, analyze its color and adjust contast for even more realistic pictures. Object-based processing, powered by BRAVIA XR, takes precision to a whole new level by adding adjustment of hue, saturation, brightness, motion vector, bandwidth and more. The result is exceptionally real scenes with greater depth, lifelike textures , and natural colors

Sony XR 4k Upscaling

XR 4K Upscaling, Super Resolution, and Smoothing.

Powered by our Cognitive Processor XR, this TV takes 2K signals close to true 4K quality for incredibly real and immersive viewing. X$ 4K Upscaling accesses and utilizes a cast amount of data, analyzing patterns in scenes and recreating subtle details. XR Super Resolution detects individual objects in a picture and reproduces virtually real-world tectures on screen. Our BRAVIA XR Processor precisely analyzes and processes data to power 4K pictures with four times the resolution of Full HD to enrich scenes with real-world detail and texture, XR Smoothing creates smooth, natural 4K pictures as you watch. without the banding that can occur on other TVs. Scenes are reproduced with thousands of tones, shades, and gradations, making them look Incredibly real.

Sony XR Motion Clarity

XR Motion Clarity

On some screens, sports, and fast-action scenes can seem to go by in a blur. Our latest LED XR Motion Clarity™ technology keeps everything smooth, bright, and clear. Each "blink" is individually controlled and its duration optimized, while brightness is boosted when needed, so you won't miss a thing.