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Unlock the worlds colors.

Sony 950H LED TV X1 Ultimate

Sony 950H 4K HDR LED TV with Acoustic Multi-Audio

Unlock the world of Ultimate colors and contrast with the X950H 4K HDR TV from Sony. Incredibly clear 4K HDR picture quality is powered by the Picture Processor X1 Ultimate, and content has never been brighter than with Full Array w/ Local Dimming and Boosting, while X-Motion Clarity technology makes action scenes look like real life.

Sony XBR950H LED 4K Ultra HD TV with X1 Ultimate Processor

Sony LED 4K Ultra HD TV's

  • 55-inch #XBR55X950H
  • 65-inch #XBR65X950H
  • 75-inch #XBR75X950H
  • 85-inch #XBR85X950H

Sony 4K HDR Processor X1 Ultimate

Everything should look like 4K HDR.

With unmatched processing power, the Picture Processor X1™ Ultimate detects hundreds of different objects on-screen and intelligently enhances brightness, detail and color so everything you watch is clear, bright and incredibly realistic.

High Dynamic Range

Uncover the detail with 4K HDR.

High Dynamic Range (HDR) will change the way you look at TV. Combined with 4K Ultra HD resolution, HDR video content delivers exceptional detail, color and contrast, with a far wider range of brightness than other video formats. The result is the most lifelike picture TVs have ever been able to create, with brilliant highlights and fine detail. Netflix Calibrated mode gives you stunning HDR just the way Netflix intended you to see.

X-Motion Clarity

Action looks better than ever with X-Motion Clarity™

Scenes appear as they do in real life with X-Motion Clarity™ technology. This revolutionary, best in class technology from Sony refines action on the screen in real time with an incredible refresh rate for action that is brighter and clear than ever before.


X-Wide Angle technology (55" to 85")

X-Wide Angle Technology gives the 950H vivid, real-world colors from any angle while retaining more color and brightness than other LED TVs enjoy a great picture with incredible color from anywhere in the room.


Full Array LED + XDR PRO 6x (55" to 85") enjoy the precision of true to life contrast

Discover how real pictures can be when you bring out the fine details. By controlling light levels in sections of the screen independently, Full Array LED provides more realistic contrast by making light areas lighter and dark areas darker. Contrast is further enhanced by X-Tended Dynamic Range PRO 6x which gives the screen 6 times the brightness of a conventional edge lit LED TV, creating higher peak brightness in highlights and detailed blacks in shadow.

950H Acoustic Multi Audio

Acoustic Multi Audio, Beautifully matched sound and screen

Sound on conventional TV's with a speaker located below the screenis often out of sync with the picture. Our Acoustic Multi-Audio includes two sound positioning tweeters at the back of the TV that enable sound to followthe action for a truly immersive experience. Independent amps are controlled seperately to precisely manage sound positioning of these speakers in high tone areas, enhancing sound pressure and stability for more realism.

Ambient Optimization for X950H

Supreme picture and sound, no matter the environment

Sit back and enjoy the best posible viewing experience. Sony's unique Ambient Optimization technology automatically adjusts picture and sound to your environment. An embeded light sensor optimizes picture brightness to room conditions boosting brightness in light rooms, and reducing it in dark ones, so you can get the perfect view. For uncomprimisedsound, Acoustic Audio Calibration analyzes the rooms environment and reproduces sound that's enhanced and optimized to your room.